Peter Elkin

Peter is Co-Founder and Partner of Pivot > where he provides turnaround and restructuring services to Corporate and Private Equity clients. As a former CFO and COO, Peter leverages over 25 years of experience to deliver a unique blend of financial and operational advice and practical implementation strategies. Peter brings a track record of success across a multitude of business scenarios, including implementing turnaround strategies as well as guiding companies through growth and hyper-growth phases. His expertise lies in problem-solving by conceptualizing and then implementing initiatives that make impactful contributions in the areas of financial management, cost reductions, revenue growth initiatives, and operational efficiency improvements.

Peter’s wealth of board experience also reflects his expertise in advising Pivot > clients strategically that enhance business performance, mitigate risk, and ensure proper corporate governance. This includes helping companies navigate through challenging scenarios such as crisis management, bankruptcy, and company sale processes. Peter currently serves on the boards of Keep Fit America, OCTANe, and BNG Technologies. His prior board membership includes Yoga Works, Sugarfina, and Aimtell. Beyond his board commitments, he also serves as an Advisor and Member of the UCI Council of Industry Advisors and holds the position of Executive In Residence at UCI’s School of Applied Innovation.

Prior to founding Pivot >, Peter’s professional experience includes nearly a dozen executive roles as CFO, COO, and CEO. In addition, Peter’s representative turnaround and restructuring experience includes the following notable engagements: International Longshore and Warehouse Union (Bankr. N.D. Cal.), Columbia Pulp (Wash. Super. Ct.), iCap Enterprises, Inc. (Bankr. E.D. Wash.), Sugarfina, Inc. (Bankr. D. Del.), S.D.N.Y.), Partners Crackers, and NTAS

Our Story

Pivot > originated from a conversation between friends, Lance Miller and Peter Elkin, both veterans of restructuring and turnaround industries, and former company leaders. Frustrated with the traditional advisory firm model, they sought a better approach centered on client interests and results. Over dinner, they envisioned a best-in-class value proposition, which eventually became Pivot >, attracting like-minded individuals who shared their mission and industry distinctions.

Our core principles include delivering bespoke solutions tailored to each situation, prioritizing long-term client relationships over fees, and fostering the growth and well-being of our employees. Unlike many firms in the industry, we operate under a shared compensation model, ensuring everyone is invested in our clients’ success. As we continue to grow, we remain committed to providing exceptional service and building lasting relationships with our clients.

– Co-Founders Lance Miller & Peter Elkin