Laura Berg

Laura is Marketing Director at Pivot> where she leads the organizations branding and marketing efforts. Leveraging her experience in strategic branding and business development, Laura brings her team leadership skills to drive stakeholder engagement and workflow management.

Prior to joining Pivot> Over the last 20 years, Laura has held leadership roles at both start-ups and Fortune 500 companies. She helped lead the team that sold AST Computers to Samsung for $2B and drove growth at QLogic from $100M to $1B.

At her last role, Laura was with AskVet as the Vice President of Marketing and Business Development and then Chief Revenue Officer, directing strategic partnerships, programs, and enterprise sales for the cutting-edge digital and AI pet healthcare platform. As a start-up in the highly competitive pet health market, Laura was able to drive an impressive 185% average YoY revenue growth, as well as secured lucrative multi-million-dollar deals with industry-leading partners such as Banfield Pet Hospitals, Mars Pet Health, Royal Canin Pet, Merck Pharmaceuticals, MetLife Pet Insurance, and Figo Pet Insurance.

Previously, Laura worked as Vice President of Marketing & Business Development for Sitoa Corporation a start-up in the early eCommerce services industry – expertly bridging the gap between retailers and manufacturers through innovative technology, Director of Global Corporate Marketing for Qlogic Corporation and Director of Global Brand & Product Marketing for AST Computer.

Outside of work, Laura loves to travel and is an avid reader. She a is also actively involved with local charities focused on helping at risk high school and college students.

Our Story

Pivot > originated from a conversation between friends, Lance Miller and Peter Elkin, both veterans of restructuring and turnaround industries, and former company leaders. Frustrated with the traditional advisory firm model, they sought a better approach centered on client interests and results. Over dinner, they envisioned a best-in-class value proposition, which eventually became Pivot >, attracting like-minded individuals who shared their mission and industry distinctions.

Our core principles include delivering bespoke solutions tailored to each situation, prioritizing long-term client relationships over fees, and fostering the growth and well-being of our employees. Unlike many firms in the industry, we operate under a shared compensation model, ensuring everyone is invested in our clients’ success. As we continue to grow, we remain committed to providing exceptional service and building lasting relationships with our clients.

– Co-Founders Lance Miller & Peter Elkin